01
Boundary
We decide what the first release refuses to do. That boundary is what makes the date real.
02 / Practice
The first version of the product, scoped tightly enough to launch and structured so the second version does not require a rewrite.
Who it is for
Founders with a specific workflow to productize: a service they already deliver, or software a small set of customers is waiting on.
Typically eight to sixteen weeks for a first paid release.
Included
01
We decide what the first release refuses to do. That boundary is what makes the date real.
02
Interface and engineering move together: the flows, the data model, and the empty states a new customer actually sees.
03
Billing, roles, email, and the admin views you need the week after the first customer arrives.
After launch
A product a customer can sign into, a founder can demo, and a small team can support.
Typical stack: Next.js · TypeScript · Auth and billing · Postgres. The tools follow the product. We do not force a platform that makes the company harder to run.