Work
The three builds founders ask for.
These are patterns, not borrowed logos. Each one is scoped, designed, and engineered as a system the founder can run after the weekly call ends.
01 / Website system
The company, explained once.
The founder can describe the offer in a room. The site still reads like a placeholder, or like a company from three versions ago.
Shape · Four to eight weeks
What we make
- A narrative that starts with the buyer’s problem, not the company’s chronology
- A page system for product, proof, pricing or engagement, and a clear next step
- A CMS and a design system so the next announcement does not require a project
What you leave with
- The live site and the source
- Editor access and a short publishing guide
- Analytics on the pages that matter
02 / SaaS platform
The first version customers can pay for.
There is a workflow the founder already performs by hand, in inboxes and spreadsheets. A small set of buyers will use it if it exists.
Shape · Eight to sixteen weeks
What we make
- Signup, the daily job-to-be-done, and an admin that is not an afterthought
- Tenancy, roles, and a billing path from trial to paid
- Empty states, errors, and the emails a new account actually receives
What you leave with
- Staging and production
- A written model of roles and billing
- Enough documentation to support the first customers
03 / Ecommerce
A store that can take the order.
The goods are real. The brand is forming. The current store is a theme that cannot carry the catalog, the checkout, or the morning after an order.
Shape · Six to twelve weeks
What we make
- Catalog structure and product pages that sell the object, not a grid of boxes
- Checkout, shipping, tax, and payment set up for how you actually fulfill
- The operational views for orders, inventory signals, and customer mail
What you leave with
- A storefront the team can merchandize
- Payment and shipping configuration
- A launch checklist and measurement
